Social Cloud Jul 16 3 min WeChat And WeCom Updates: What Are The New Features? Once in a while WeChat and all the products connected to it release important updates that are not just minor bug fixing. Yesterday...
Social Cloud Jul 8 6 min E-commerce live-streaming in China: do you know the regulations? In the pandemic era, live-streamed e-commerce in China has become critical to marketing. Taobao Live, Kuaishou, and Douyin have emerged...
Social Cloud Jun 9 3 min Chinese Consumer Generation Series: Generation X Generation X (X世代/ X一代), born between 1965–1980, is the early adopters of technology. Despite the term Generation X has been used at...
Social Cloud May 31 1 min 6.18 Pre-Sale on Tmall: The Top Brands "618", like "Double 11", has become an annual festival in the e-commerce industry in China. 1111 was set up by Taobao, and 618 was...
Social Cloud May 13 5 min Consumer Generation Series: Chinese Millennials In 2013 the cover of Time magazine was titled “The Me Me Me generation- Millennials are lazy, entitled narcissists who still live with...
Social Cloud Apr 30 3 min KOS… is a new type of Chinese influencer just born? KOL, KOC, and now KOS, every day in China a new type of influencer born, and sometimes it can be difficult to keep track. The latest...
Social Cloud Apr 25 6 min Consumer Generation Series: Generation Z Generation Z refers to people born between 1995–2009. According to QuestMobile data, as of November 2020, the number of internet active...
Social Cloud Apr 16 4 min Everything You Need To Know About WeChat Video Channel WeChat Video Channel (微信视频号) is a short video feature launched by WeChat in 2020. The WeChat Channel is a platform that everyone can use...
Social Cloud Mar 30 4 min 2021 Private Traffic Trends in China. What is it? Does your company need it? Private traffic" (私域流量) was a buzzword in China's digital marketing sector in 2019. It has become even more popular in 2020 and 2021 as...
Social Cloud Mar 11 2 min 2021 Chinese influencers trends… and Tinder Many brands are analyzing the way they connect with consumers. To help brands map out their strategies in China and get ahead of the...
