Silver Generation (银发经济) According to China’s seventh census, the population of silver-haired persons aged 60 and older amounted to 18.7%...

Once in a while WeChat and all the products connected to it release important updates that are not just minor bug fixing. Yesterday...

In the pandemic era, live-streamed e-commerce in China has become critical to marketing. Taobao Live, Kuaishou, and Douyin have emerged...

Generation X (X世代/ X一代), born between 1965–1980, is the early adopters of technology. Despite the term Generation X has been used at...

"618", like "Double 11", has become an annual festival in the e-commerce industry in China. 1111 was set up by Taobao, and 618 was...

In 2013 the cover of Time magazine was titled “The Me Me Me generation- Millennials are lazy, entitled narcissists who still live with...

KOL, KOC, and now KOS, every day in China a new type of influencer born, and sometimes it can be difficult to keep track. The latest...

Generation Z refers to people born between 1995–2009. According to QuestMobile data, as of November 2020, the number of internet active...

WeChat Video Channel (微信视频号) is a short video feature launched by WeChat in 2020. The WeChat Channel is a platform that everyone can use...

Private traffic" (私域流量) was a buzzword in China's digital marketing sector in 2019. It has become even more popular in 2020 and 2021 as...

Many brands are analyzing the way they connect with consumers. To help brands map out their strategies in China and get ahead of the...

There are lots of social media platforms available to marketers today, However, how to choose a platform and choose the corresponding...

The concept of We-media/Self-media (自媒体) is not new, as it was firstly introduced in 2003. After the intensification of digital...

As a result of analyzing data from the end of 2020 of Android and iPhone smartphone users over the age of 10 by WiseApp, an app analysis...

Using a WeChat official account is a practical and popular thing you can do to promote your business. At the same time, it’s increasingly...

Check out the latest report by McKinsey & Company in our free resources section #chinaluxuryreport #chinareport #chinamarketing...

On WeChat last year, GQ 实验室 published about 280 articles with over 100K views, collaborated with over 200 brands and earned 200 million+...

Kantar Media CIC released Social Media Landscape 2018. Click the picture to see the full size graphic and the link to read the whole...

Influencers and Micro-influencer, who is winning the influencer marketing war? Benefit, price model and data behind the influencer...

61% of the users are born after 1990 58% of people watching live streaming are men 42% of people watching live streaming are women Men...

Click here and check out the latest pdf in our free resources section. Download the Weibo guide for newbies. Sources: KAWO and...

How important is Live streaming in China? Who are the users and is this social media useful for brands? In our new free resources section...

The Western Union Company (NYSE: WU), a leader in global payments services, announced today that it has added WeChat Pay to its WU®...

Chinese millennial travelers are fuelling the growth of global tourism as they seek new and fresh experiences. But what influences where...

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Have you ever think about a real strategy for your Amazon store? Here some data and statistic that will give you some insight on...

China’s most popular messaging app WeChat is opening its 4th annual conference in the southern Chinese city of Guangzhou by announcing...

Live streaming becoming more professional Due to competition, huge number of live streaming platforms, the crackdown of a lot of...

The Tencent Global Partners Conference was held in Chengdu on Nov 9th 2017, at the conference, the WeChat team presented the latest key...

Social Media APP Live APP Short video APP Photography News Video Trends and Forecasts 1) Content is the key point and the king of 2017 2)...

China Social Media Impact Report 2016 by Kantar #english #socialmediachina #socialmediaimpact #chinaimpact #businessinchina...

A lot of people have heard or have 微信 Wechat. The perception of what is wechat, for the majority of the people outside China, is a mere...

Social Cloud China, Italian PR and marketing company based in China, as part of a commercial expansion will open a new branch in Italy...

Click here to download case studies #casistudio #fashion #moda #fashionmarketing #ufficiostampa #english

In China the market is now flooded with such a variety of apps (some of them pretty eccentric) that is almost impossible to have all of...