WeChat Video Channel (微信视频号) is a short video feature launched by WeChat in 2020. The WeChat Channel is a platform that everyone can use...

Private traffic" (私域流量) was a buzzword in China's digital marketing sector in 2019. It has become even more popular in 2020 and 2021 as...

Many brands are analyzing the way they connect with consumers. To help brands map out their strategies in China and get ahead of the...

There are lots of social media platforms available to marketers today, However, how to choose a platform and choose the corresponding...

The concept of We-media/Self-media (自媒体) is not new, as it was firstly introduced in 2003. After the intensification of digital...

As a result of analyzing data from the end of 2020 of Android and iPhone smartphone users over the age of 10 by WiseApp, an app analysis...

Using a WeChat official account is a practical and popular thing you can do to promote your business. At the same time, it’s increasingly...

Check out the latest report by McKinsey & Company in our free resources section #chinaluxuryreport #chinareport #chinamarketing...

On WeChat last year, GQ 实验室 published about 280 articles with over 100K views, collaborated with over 200 brands and earned 200 million+...

Kantar Media CIC released Social Media Landscape 2018. Click the picture to see the full size graphic and the link to read the whole...