

Social Cloud
- Aug 20, 2021
- 7 min
Chinese Consumer Generation Series: Silver Generation
Silver Generation (银发经济) According to China’s seventh census, the population of silver-haired persons aged 60 and older amounted to 18.7%...

Social Cloud
- Jul 16, 2021
- 3 min
WeChat And WeCom Updates: What Are The New Features?
Once in a while WeChat and all the products connected to it release important updates that are not just minor bug fixing. Yesterday...

Social Cloud
- Jul 8, 2021
- 6 min
E-commerce live-streaming in China: do you know the regulations?
In the pandemic era, live-streamed e-commerce in China has become critical to marketing. Taobao Live, Kuaishou, and Douyin have emerged...

Social Cloud
- Jun 9, 2021
- 3 min
Chinese Consumer Generation Series: Generation X
Generation X (X世代/ X一代), born between 1965–1980, is the early adopters of technology. Despite the term Generation X has been used at...

Social Cloud
- May 31, 2021
- 1 min
6.18 Pre-Sale on Tmall: The Top Brands
"618", like "Double 11", has become an annual festival in the e-commerce industry in China. 1111 was set up by Taobao, and 618 was...

Social Cloud
- May 13, 2021
- 5 min
Consumer Generation Series: Chinese Millennials
In 2013 the cover of Time magazine was titled “The Me Me Me generation- Millennials are lazy, entitled narcissists who still live with...

Social Cloud
- Apr 30, 2021
- 3 min
KOS… is a new type of Chinese influencer just born?
KOL, KOC, and now KOS, every day in China a new type of influencer born, and sometimes it can be difficult to keep track. The latest...

Social Cloud
- Apr 25, 2021
- 6 min
Consumer Generation Series: Generation Z
Generation Z refers to people born between 1995–2009. According to QuestMobile data, as of November 2020, the number of internet active...

Social Cloud
- Apr 16, 2021
- 4 min
Everything You Need To Know About WeChat Video Channel
WeChat Video Channel (微信视频号) is a short video feature launched by WeChat in 2020. The WeChat Channel is a platform that everyone can use...

Social Cloud
- Mar 30, 2021
- 4 min
2021 Private Traffic Trends in China. What is it? Does your company need it?
Private traffic" (私域流量) was a buzzword in China's digital marketing sector in 2019. It has become even more popular in 2020 and 2021 as...

Social Cloud
- Mar 11, 2021
- 2 min
2021 Chinese influencers trends… and Tinder
Many brands are analyzing the way they connect with consumers. To help brands map out their strategies in China and get ahead of the...

Social Cloud
- Mar 4, 2021
- 4 min
Top 5 social media app in China in 2021
There are lots of social media platforms available to marketers today, However, how to choose a platform and choose the corresponding...

Social Cloud
- Feb 23, 2021
- 3 min
5 Chinese professional content publishing platforms for your brand’s marketing
The concept of We-media/Self-media (自媒体) is not new, as it was firstly introduced in 2003. After the intensification of digital...

Social Cloud
- Feb 14, 2021
- 3 min
10 top APP in Korea in 2021 and… Tik Tok (and how to use them)
As a result of analyzing data from the end of 2020 of Android and iPhone smartphone users over the age of 10 by WiseApp, an app analysis...

Social Cloud
- Feb 1, 2021
- 3 min
WeChat regulations you've probably never heard of (including banned words)
Using a WeChat official account is a practical and popular thing you can do to promote your business. At the same time, it’s increasingly...

Social Cloud
- Apr 30, 2019
- 1 min
China Luxury Report 2019 by McKinsey & Company
Check out the latest report by McKinsey & Company in our free resources section #chinaluxuryreport #chinareport #chinamarketing...

Social Cloud
- Jan 24, 2019
- 2 min
GQ: the most profitable Wechat official account in China
On WeChat last year, GQ 实验室 published about 280 articles with over 100K views, collaborated with over 200 brands and earned 200 million+...

Social Cloud
- Oct 24, 2018
- 1 min
China Social Media Landscape 2018
Kantar Media CIC released Social Media Landscape 2018. Click the picture to see the full size graphic and the link to read the whole...

Social Cloud
- Oct 10, 2018
- 1 min
Influencer marketing revolution
Influencers and Micro-influencer, who is winning the influencer marketing war? Benefit, price model and data behind the influencer...

Social Cloud
- Jul 19, 2018
- 1 min
Live streaming in China: the latest infographic
61% of the users are born after 1990 58% of people watching live streaming are men 42% of people watching live streaming are women Men...

Social Cloud
- Jul 12, 2018
- 1 min
Everything you need to know about Weibo
Click here and check out the latest pdf in our free resources section. Download the Weibo guide for newbies. Sources: KAWO and...

Social Cloud
- Jun 6, 2018
- 1 min
Live Streaming in China, 2018 statistic and facts
How important is Live streaming in China? Who are the users and is this social media useful for brands? In our new free resources section...

Social Cloud
- May 1, 2018
- 2 min
Western Union Adds WeChat Capability to GlobalPay for Students
The Western Union Company (NYSE: WU), a leader in global payments services, announced today that it has added WeChat Pay to its WU®...

Social Cloud
- Mar 29, 2018
- 1 min
Where next? What's influencing Chinese millennial travelers
Chinese millennial travelers are fuelling the growth of global tourism as they seek new and fresh experiences. But what influences where...

Social Cloud
- Mar 15, 2018
- 1 min
E-commerce marketing and data insight
#english #ecommerce #marketingdata #statistic #ecommercestrategy #marketingstrategy #sellingonline #taobao #ebay #amazon

Social Cloud
- Mar 15, 2018
- 1 min
Amazon marketing strategies, check out the insights
Have you ever think about a real strategy for your Amazon store? Here some data and statistic that will give you some insight on...

Social Cloud
- Jan 23, 2018
- 1 min
What is WeChat’s next big move in 2018?
China’s most popular messaging app WeChat is opening its 4th annual conference in the southern Chinese city of Guangzhou by announcing...

Social Cloud
- Dec 22, 2017
- 4 min
2017 pills of Chinese digital marketing
Live streaming becoming more professional Due to competition, huge number of live streaming platforms, the crackdown of a lot of...

Social Cloud
- Nov 25, 2017
- 1 min
2017 Wechat data report
The Tencent Global Partners Conference was held in Chengdu on Nov 9th 2017, at the conference, the WeChat team presented the latest key...

Social Cloud
- Mar 23, 2017
- 1 min
2016, Top Social Media APP in China
Social Media APP Live APP Short video APP Photography News Video Trends and Forecasts 1) Content is the key point and the king of 2017 2)...

Social Cloud
- Mar 1, 2017
- 1 min
China Social Media Impact 2016
China Social Media Impact Report 2016 by Kantar #english #socialmediachina #socialmediaimpact #chinaimpact #businessinchina...

Social Cloud
- Feb 10, 2017
- 1 min
Do you know what is wechat?
A lot of people have heard or have 微信 Wechat. The perception of what is wechat, for the majority of the people outside China, is a mere...

Social Cloud
- Nov 14, 2016
- 2 min
SOCIAL CLOUD OPENING IN ITALY
Social Cloud China, Italian PR and marketing company based in China, as part of a commercial expansion will open a new branch in Italy...

Social Cloud
- Oct 14, 2016
- 1 min
Case studies
Click here to download case studies #casistudio #fashion #moda #fashionmarketing #ufficiostampa #english

Social Cloud
- Mar 13, 2016
- 6 min
New originals and useful APPs in China you don't know they exist
In China the market is now flooded with such a variety of apps (some of them pretty eccentric) that is almost impossible to have all of...