Social Cloud Aug 20 7 min Chinese Consumer Generation Series: Silver Generation Silver Generation (银发经济) According to China’s seventh census, the population of silver-haired persons aged 60 and older amounted to 18.7%...
Social Cloud Jul 16 3 min WeChat And WeCom Updates: What Are The New Features? Once in a while WeChat and all the products connected to it release important updates that are not just minor bug fixing. Yesterday...
Social Cloud Jul 8 6 min E-commerce live-streaming in China: do you know the regulations? In the pandemic era, live-streamed e-commerce in China has become critical to marketing. Taobao Live, Kuaishou, and Douyin have emerged...
Social Cloud Jun 9 3 min Chinese Consumer Generation Series: Generation X Generation X (X世代/ X一代), born between 1965–1980, is the early adopters of technology. Despite the term Generation X has been used at...
Social Cloud May 31 1 min 6.18 Pre-Sale on Tmall: The Top Brands "618", like "Double 11", has become an annual festival in the e-commerce industry in China. 1111 was set up by Taobao, and 618 was...
Social Cloud May 13 5 min Consumer Generation Series: Chinese Millennials In 2013 the cover of Time magazine was titled “The Me Me Me generation- Millennials are lazy, entitled narcissists who still live with...
Social Cloud Apr 30 3 min KOS… is a new type of Chinese influencer just born? KOL, KOC, and now KOS, every day in China a new type of influencer born, and sometimes it can be difficult to keep track. The latest...
Social Cloud Apr 25 6 min Consumer Generation Series: Generation Z Generation Z refers to people born between 1995–2009. According to QuestMobile data, as of November 2020, the number of internet active...
Social Cloud Apr 16 4 min Everything You Need To Know About WeChat Video Channel WeChat Video Channel (微信视频号) is a short video feature launched by WeChat in 2020. The WeChat Channel is a platform that everyone can use...
Social Cloud Mar 30 4 min 2021 Private Traffic Trends in China. What is it? Does your company need it? Private traffic" (私域流量) was a buzzword in China's digital marketing sector in 2019. It has become even more popular in 2020 and 2021 as...
