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Happy New Year!!!
Social Cloud
  • Dec 31, 2021
  • 0 min

Happy New Year!!!

Chinese Consumer Generation Series: Silver Generation
Social Cloud
  • Aug 20, 2021
  • 7 min

Chinese Consumer Generation Series: Silver Generation

Silver Generation (银发经济) According to China’s seventh census, the population of silver-haired persons aged 60 and older amounted to 18.7%...
WeChat And WeCom Updates: What Are The New Features?
Social Cloud
  • Jul 16, 2021
  • 3 min

WeChat And WeCom Updates: What Are The New Features?

Once in a while WeChat and all the products connected to it release important updates that are not just minor bug fixing. Yesterday...
 E-commerce live-streaming in China: do you know the regulations?
Social Cloud
  • Jul 8, 2021
  • 6 min

E-commerce live-streaming in China: do you know the regulations?

In the pandemic era, live-streamed e-commerce in China has become critical to marketing. Taobao Live, Kuaishou, and Douyin have emerged...
Chinese Consumer Generation Series: Generation X
Social Cloud
  • Jun 9, 2021
  • 3 min

Chinese Consumer Generation Series: Generation X

Generation X (X世代/ X一代), born between 1965–1980, is the early adopters of technology. Despite the term Generation X has been used at...
6.18 Pre-Sale on Tmall: The Top Brands
Social Cloud
  • May 31, 2021
  • 1 min

6.18 Pre-Sale on Tmall: The Top Brands

"618", like "Double 11", has become an annual festival in the e-commerce industry in China. 1111 was set up by Taobao, and 618 was...
Consumer Generation Series: Chinese Millennials
Social Cloud
  • May 13, 2021
  • 5 min

Consumer Generation Series: Chinese Millennials

In 2013 the cover of Time magazine was titled “The Me Me Me generation- Millennials are lazy, entitled narcissists who still live with...
KOS… is a new type of Chinese influencer just born?
Social Cloud
  • Apr 30, 2021
  • 3 min

KOS… is a new type of Chinese influencer just born?

KOL, KOC, and now KOS, every day in China a new type of influencer born, and sometimes it can be difficult to keep track. The latest...
Consumer Generation Series: Generation Z
Social Cloud
  • Apr 25, 2021
  • 6 min

Consumer Generation Series: Generation Z

Generation Z refers to people born between 1995–2009. According to QuestMobile data, as of November 2020, the number of internet active...
Everything You Need To Know About WeChat Video Channel
Social Cloud
  • Apr 16, 2021
  • 4 min

Everything You Need To Know About WeChat Video Channel

WeChat Video Channel (微信视频号) is a short video feature launched by WeChat in 2020. The WeChat Channel is a platform that everyone can use...
2021 Private Traffic Trends in China. What is it? Does your company need it?
Social Cloud
  • Mar 30, 2021
  • 4 min

2021 Private Traffic Trends in China. What is it? Does your company need it?

Private traffic" (私域流量) was a buzzword in China's digital marketing sector in 2019. It has become even more popular in 2020 and 2021 as...
2021 Chinese influencers trends… and Tinder
Social Cloud
  • Mar 11, 2021
  • 2 min

2021 Chinese influencers trends… and Tinder

Many brands are analyzing the way they connect with consumers. To help brands map out their strategies in China and get ahead of the...
Top 5 social media app in China in 2021
Social Cloud
  • Mar 4, 2021
  • 4 min

Top 5 social media app in China in 2021

There are lots of social media platforms available to marketers today, However, how to choose a platform and choose the corresponding...
5 Chinese professional content publishing platforms for your brand’s marketing
Social Cloud
  • Feb 23, 2021
  • 3 min

5 Chinese professional content publishing platforms for your brand’s marketing

The concept of We-media/Self-media (自媒体) is not new, as it was firstly introduced in 2003. After the intensification of digital...
10 top APP in Korea in 2021 and… Tik Tok (and how to use them)
Social Cloud
  • Feb 14, 2021
  • 3 min

10 top APP in Korea in 2021 and… Tik Tok (and how to use them)

As a result of analyzing data from the end of 2020 of Android and iPhone smartphone users over the age of 10 by WiseApp, an app analysis...
WeChat regulations you've probably never heard of (including banned words)
Social Cloud
  • Feb 1, 2021
  • 3 min

WeChat regulations you've probably never heard of (including banned words)

Using a WeChat official account is a practical and popular thing you can do to promote your business. At the same time, it’s increasingly...
China Luxury Report 2019 by McKinsey & Company
Social Cloud
  • Apr 30, 2019
  • 1 min

China Luxury Report 2019 by McKinsey & Company

Check out the latest report by McKinsey & Company in our free resources section #chinaluxuryreport #chinareport #chinamarketing...
GQ: the most profitable Wechat official account in China
Social Cloud
  • Jan 24, 2019
  • 2 min

GQ: the most profitable Wechat official account in China

On WeChat last year, GQ 实验室 published about 280 articles with over 100K views, collaborated with over 200 brands and earned 200 million+...
China Social Media Landscape 2018
Social Cloud
  • Oct 24, 2018
  • 1 min

China Social Media Landscape 2018

Kantar Media CIC released Social Media Landscape 2018. Click the picture to see the full size graphic and the link to read the whole...
Influencer marketing revolution
Social Cloud
  • Oct 10, 2018
  • 1 min

Influencer marketing revolution

Influencers and Micro-influencer, who is winning the influencer marketing war? Benefit, price model and data behind the influencer...
Live streaming in China: the latest infographic
Social Cloud
  • Jul 19, 2018
  • 1 min

Live streaming in China: the latest infographic

61% of the users are born after 1990 58% of people watching live streaming are men 42% of people watching live streaming are women Men...
Everything you need to know about Weibo
Social Cloud
  • Jul 12, 2018
  • 1 min

Everything you need to know about Weibo

Click here and check out the latest pdf in our free resources section. Download the Weibo guide for newbies. Sources: KAWO and...
Live Streaming in China, 2018 statistic and facts
Social Cloud
  • Jun 6, 2018
  • 1 min

Live Streaming in China, 2018 statistic and facts

How important is Live streaming in China? Who are the users and is this social media useful for brands? In our new free resources section...
Western Union Adds WeChat Capability to GlobalPay for Students
Social Cloud
  • May 1, 2018
  • 2 min

Western Union Adds WeChat Capability to GlobalPay for Students

The Western Union Company (NYSE: WU), a leader in global payments services, announced today that it has added WeChat Pay to its WU®...
Where next? What's influencing Chinese millennial travelers
Social Cloud
  • Mar 29, 2018
  • 1 min

Where next? What's influencing Chinese millennial travelers

Chinese millennial travelers are fuelling the growth of global tourism as they seek new and fresh experiences. But what influences where...
E-commerce marketing and data insight
Social Cloud
  • Mar 15, 2018
  • 1 min

E-commerce marketing and data insight

#english #ecommerce #marketingdata #statistic #ecommercestrategy #marketingstrategy #sellingonline #taobao #ebay #amazon
Amazon marketing strategies, check out the insights
Social Cloud
  • Mar 15, 2018
  • 1 min

Amazon marketing strategies, check out the insights

Have you ever think about a real strategy for your Amazon store? Here some data and statistic that will give you some insight on...
What is WeChat’s next big move in 2018?
Social Cloud
  • Jan 23, 2018
  • 1 min

What is WeChat’s next big move in 2018?

China’s most popular messaging app WeChat is opening its 4th annual conference in the southern Chinese city of Guangzhou by announcing...
2017 pills of Chinese digital marketing
Social Cloud
  • Dec 22, 2017
  • 4 min

2017 pills of Chinese digital marketing

Live streaming becoming more professional Due to competition, huge number of live streaming platforms, the crackdown of a lot of...
2017 Wechat data report
Social Cloud
  • Nov 25, 2017
  • 1 min

2017 Wechat data report

The Tencent Global Partners Conference was held in Chengdu on Nov 9th 2017, at the conference, the WeChat team presented the latest key...
2016, Top Social Media APP in China
Social Cloud
  • Mar 23, 2017
  • 1 min

2016, Top Social Media APP in China

Social Media APP Live APP Short video APP Photography News Video Trends and Forecasts 1) Content is the key point and the king of 2017 2)...
China Social Media Impact 2016
Social Cloud
  • Mar 1, 2017
  • 1 min

China Social Media Impact 2016

China Social Media Impact Report 2016 by Kantar #english #socialmediachina #socialmediaimpact #chinaimpact #businessinchina...
Do you know what is wechat?
Social Cloud
  • Feb 10, 2017
  • 1 min

Do you know what is wechat?

A lot of people have heard or have 微信 Wechat. The perception of what is wechat, for the majority of the people outside China, is a mere...
SOCIAL CLOUD OPENING IN ITALY
Social Cloud
  • Nov 14, 2016
  • 2 min

SOCIAL CLOUD OPENING IN ITALY

Social Cloud China, Italian PR and marketing company based in China, as part of a commercial expansion will open a new branch in Italy...
Case studies
Social Cloud
  • Oct 14, 2016
  • 1 min

Case studies

Click here to download case studies #casistudio #fashion #moda #fashionmarketing #ufficiostampa #english
New originals and useful APPs in China you don't know they exist
Social Cloud
  • Mar 13, 2016
  • 6 min

New originals and useful APPs in China you don't know they exist

In China the market is now flooded with such a variety of apps (some of them pretty eccentric) that is almost impossible to have all of...

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