August 16th: Asian Marketing News Of The Day

#Asian #Marketing #News Of The Day:


China will continue to lead the global e-commerce market with over $2 trillion in sales in 2022, according to GlobalData e-commerce analytics. In 2022, the market is expected to grow by 10.4% to 14.5 trillion yuan ($2.3 trillion).




In Korea, online shopping for cosmetics has been stagnant for three years. Last year, the total amount of online shopping was 16,902.3 billion won, up 21.3% from the previous year. Of the 23 items analyzed, the only one not growing is cosmetics.




According to a recent "Her power" report: In China, 70% of women have the idea of ​​buying real estate before marriage, and 11% of them have completed the purchase before a wedding. In January 2021, the penetration rate of female users in the e-commerce field reached 84.3%. Women's consumption concept continues to change in the direction of quality and self-pleasant consumption.




Mineral water is the beverage most frequently drank by Japanese Generation Z, and its purchase rate is conspicuous compared to Millennials. They do not seem to drink much of other sugar-free drinks such as carbonated water and coffee; they prefer fruit juices, soda, and Starbucks' new products.



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