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E-commerce live-streaming in China: do you know the regulations?

In the pandemic era, live-streamed e-commerce in China has become critical to marketing. Taobao Live, Kuaishou, and Douyin have emerged as major e-commerce and short-video APP that have attempted to combine the two industries. A huge number of online show live broadcasts and e-commerce live broadcasts have arisen, becoming a very active and important phenomenon in the Internet economy. Several new regulations were rolled out at the end of last year. We summarize them.


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