top of page

E-commerce live-streaming in China: do you know the regulations?

In the pandemic era, live-streamed e-commerce in China has become critical to marketing. Taobao Live, Kuaishou, and Douyin have emerged as major e-commerce and short-video APP that have attempted to combine the two industries. A huge number of online show live broadcasts and e-commerce live broadcasts have arisen, becoming a very active and important phenomenon in the Internet economy. Several new regulations were rolled out at the end of last year. We summarize them.

chinese live stream room chinese live streamer chinese influencer kol