Chinese consumers are driving the #Asian demand for healthier, more nutritious food. According to Tate & Lyle, the two essential demographics to target are those over 65 and the sporty younger #generation.
Yesterday, #WeChat announced the official launch of native advertising on the WeChat video channel. Users can forward those native videos to Moments or WeChat conversations with one click.
The report shows that consumers aged 28-45 are JD's leading group of overseas buyers. Three categories:
Young students living abroad
#Electronic and digital products are still the most popular categories for overseas consumers.