#Asian #Marketing #News Of The Day:
Chinese consumers are driving the #Asian demand for healthier, more nutritious food. According to Tate & Lyle, the two essential demographics to target are those over 65 and the sporty younger #generation.
Yesterday, #WeChat announced the official launch of native advertising on the WeChat video channel. Users can forward those native videos to Moments or WeChat conversations with one click.
#Chinese #ecommerce #JD released the "2022 Overseas Consumption #Trend Report", revealing the purchasing preferences of cross-border customers.
The report shows that consumers aged 28-45 are JD's leading group of overseas buyers. Three categories:
Young students living abroad
Overseas residents
#Electronic and digital products are still the most popular categories for overseas consumers.
According to data from Similar Web and SEM Rush, #Google is the favorite site for Thais in 2022, followed by #YouTube and #Facebook.
