In 2021, the online transaction volume of cotton dolls in China reached 1 billion yuan. 98% of the consumers are women post-00s (43%) and post-95s (26%). They are divided into 2 categories: the people that like dolls resembling celebrities and the ones that like dress-up dolls. In July 2020, a Wang Yibo and Xiao Zhan doll was sold out in less than a minute.
The Chinese market for home beauty devices in 2021 reached 11.18 billion yuan. Zhiyan Consulting predicts that it will exceed 20 billion yuan in 2026. According to statistics from China State Grid, there are currently more than 100,000 companies related to beauty equipment. In sales, three overseas brands (Yaman, Tripollar, and Dr.Arrivo) are in the leading position.
According to a retail industry report in Korea, offline fashion sales are on the rise. It is called the 'O4O (Online for Offline)' strategy, and many online fashion platforms are entering the Korean offline market. The sales growth rate of women's suits in department stores doubled this year. The offline growth, which had been stagnant, overtaken the online.
According to Spotify, in the first quarter of 2022, the average number of listeners of Japanese Generation Z increased by 91% from the previous year. Approximately 37% of 18-24-year-olds said they listen to podcasts at least weekly. Mental health is the most popular podcast genre.