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August 18th: Asian Marketing News Of The Day

#Asian #Marketing #News Of The Day:

JD Consumer and Industrial Development Research Institute and Economic Daily released a report on healthy consumption. The data shows that in the first half of the year, JD’s overall coffee turnover increased by more than 50% year-on-year, and the turnover of instant coffee increased by 163%. At the same time, drinks containing anti-fatigue ingredients such as taurine increased by 2.1 times and animal protein turnover by two times. The number of users of sports energy drinks has increased by 5.2 times, creatine by 3.7 times, and branched-chain amino acids by 2.7 times. In addition, the turnover of chamomile increased by 1.5 times, theanine by three times, and melatonin by 1.5 times.

Alipay just launched a discount (10% off) services fees for small and micro enterprises and individual industrial and commercial households that meet the standards. Also, it will continue the free cash withdrawal initiative until September 30, 2024. In addition, Alipay also launched the "three zeros service" for small and micro merchants. In addition to 0 cash withdrawal fees, the merchant points obtained by merchants using Alipay's money collection QR code can be exchanged for business services.

Krungsri Research predicts that the Thai silver economy will grow at an average of 3.7% per year over the next three years. Private consumption will grow by 3.6% among over 65 years old high-income consumers. The market value of plant-based foods in Thailand will increase from $845 million in 2019 to $1.5 billion in 2024, with an average growth of 10% per year.

In Korea, the 'Healthy Pleasure' (헬시 플레저) trend is booming among Gen MZ (Millennials and GenZ). 'Healthy Pleasure,' refers to a culture of managing health pleasantly. This trend focuses not only on physical health but also on mental one. Companies are actively marketing 'Healthy Pleasure' targeting modern people who pursue pleasant psychological and physical care. A pop-up space where you can explore and experience your type of healing, brand videos that calm your mind, etc.

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