September 6th #Asian #Marketing #News Of The Day:
#Chinese sellers in first-tier and new first-tier cities of maternal and child products have seen an increase in spending per customer by 1.5 points on the #Taobao live broadcast platform. The data shows that e-education has become the fastest growing industry.
Last year, #China's #market share of the top 10 skincare brands increased by 1.5 points compared with 2020. Due to the epidemic, the industry was under pressure in the first half of 2022; retail sales fell by 2.5% year on year. 73% of #consumers pay attention to the ratio/formula of #ingredients, and over 40% of consumers will pay attention to the production #technology and related research background of elements.
Young #Korean consumers give more importance to the experience they feel purchasing a product rather than the product itself. According to recent research of 11 billion posts on social media in the first half of the year, the top 30 consumption-related keywords were descriptive words expressing emotional satisfaction, such as 'excited' and 'enjoy.' The weight was higher than the words related to price (16%) or purchase behavior (13%).
#Thai #Singles spend 11% more on consumption per capita than their families. It is predicted that the ratio of singles will exceed 30% by 2040. About 50-60% of Thai women with a bachelor's degree or higher are more likely to be single. SSS (Single, Strong and Satisfied) segment is the group that is driving the #SHEconomy in Thailand. The country has 24% of female #CEOs, and it's the 3rd highest percentage in the world.
