Chinese people spend 29.5 hours online per week, an increase of 1.0 hours from December 2021. The number of short video users has reached 962 million, and the number of online live broadcast users has reached 716 million.
The proportion of Chinese GenZ users with an online spending power of more than 2,000 yuan reached 30.8%, a year-on-year increase of 2.7%. GenZ users are more rational in their consumption while pursuing fashion trends and shopping experiences; they follow the concept: of the "quality-price ratio." Chinese GenZ users also have higher requirements for quality life while staying home. All kinds of home appliances with complete functions, tiny home appliances, have triggered a consumption trend in GenZ.
Indonesia's e-commerce sector is expected to reach almost $63 billion in 2022, according to Statista. By 2025, the market is projected to reach $90 billion. The Indonesian e-commerce market seemingly runs on two models: e-commerce platforms such as Shopee and Tokopedia and social commerce. E-commerce platforms account for 60% of all transactions, while 40% of shopping is via social commerce.
Thailand's 18% growth in retail e-commerce sales in 2022 puts it on the top-ten list of countries that are expected to experience the most significant increase in retail e-commerce sales growth.