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August 25th Asian Marketing News Of The Day

According to a Counterpoint report, the share of high-end smartphones (wholesale prices of euro 400 and above) in China expanded, rising from 31% in the same period last year to 33% in the second quarter of this year. Apple is at the top with a market share of 46%, followed by Vivo, Huawei, Honor, and Xiaomi.

Relevant data shows that, on the Taobao platform, more than 4 million merchants were born in the 1990s and 2000s. In the second quarter of this year, more than 20,000 new merchants on Taobao and Tmall achieved a turnover of over one million within three months; among them, the number of post-00 has approached 1 million. According to estimates, there is one Taobao entrepreneur in every 80 young people aged 18-30 in China.

In Asia, more than 64% of consumers prefer to search for products and services on apps through keywords, indicating that consumers do not have a brand in mind when choosing through apps.

Thai consumers are looking for "speed" when buying products. They want to be able to purchase and receive products within 24 hours. This phenomenon is known as "Quick Commerce." Social Commerce and Quick Commerce are the latest trends.

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