"618", like "Double 11", has become an annual festival in the e-commerce industry in China. 1111 was set up by Taobao, and 618 was initiated by JD.com. 18th of June is the anniversary of JD that was founded on that date in 1998. Today 618 is a big shopping festival for all the e-commerce businesses in China.
According to official data, in the first four hours (8 pm - 12 am) of the Tmall 618 presale of May 24th the top 3 brands per category are as following:
FEMALE FASHION
Ozlana, Eifini, Koradior
MALE FASHION
Beaster, Bosie Agender, Boy London
KIDS FASHION
Paw in Paw, Teenie Weenie kids, 英氏
UNDERWEAR / HOME WEAR
Ubras, Bananain, Nei Wai
FEMALE SHOES
Tata, Teenmix, OGR
MALE SHOES
Ecco, Belle, Skechers
SPORT CLOTHES
Kappa, Nike, Lululemon
BAGS
Elle, Coach, MCM
Beauty Products
L'Oreal, Estee Lauder, Shiseido
Makeup / Perfume
YSL, Estee Lauder, Armani
Beauty tools
Tripollar, Ulike, 雅萌
Nutritional
小仙炖, 燕之屋, 正典燕窝
Snacks
薄荷健康, 三只松鼠, 徐福记
Milk powder/ baby food supplement
Aptamil, BIOSTIME, Friso
Coffee/Oatmeal/Brew
认养一头牛, 三顿半, Nespresso
Healthy food
BY - HEALTH, MUSCLETECH, Move Free
Alcohol
习酒, 舍得, 茅台
Tea
馥益堂, 中茶，大益
Furniture
SLEEMON, CHEERS, KUKa
Electric appliance
Dyson, ECOVACS, TINECO
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