6.18 Pre-Sale on Tmall: The Top Brands

"618", like "Double 11", has become an annual festival in the e-commerce industry in China. 1111 was set up by Taobao, and 618 was initiated by JD.com. 18th of June is the anniversary of JD that was founded on that date in 1998. Today 618 is a big shopping festival for all the e-commerce businesses in China.

According to official data, in the first four hours (8 pm - 12 am) of the Tmall 618 presale of May 24th the top 3 brands per category are as following:


FEMALE FASHION

Ozlana, Eifini, Koradior

MALE FASHION

Beaster, Bosie Agender, Boy London

KIDS FASHION

Paw in Paw, Teenie Weenie kids, 英氏

UNDERWEAR / HOME WEAR

Ubras, Bananain, Nei Wai

FEMALE SHOES

Tata, Teenmix, OGR

MALE SHOES

Ecco, Belle, Skechers

SPORT CLOTHES

Kappa, Nike, Lululemon

BAGS

Elle, Coach, MCM

Beauty Products

L'Oreal, Estee Lauder, Shiseido

Makeup / Perfume

YSL, Estee Lauder, Armani

Beauty tools

Tripollar, Ulike, 雅萌

Nutritional

小仙炖, 燕之屋, 正典燕窝

Snacks

薄荷健康, 三只松鼠, 徐福记

Milk powder/ baby food supplement

Aptamil, BIOSTIME, Friso

Coffee/Oatmeal/Brew

认养一头牛, 三顿半, Nespresso

Healthy food

BY - HEALTH, MUSCLETECH, Move Free

Alcohol

习酒, 舍得, 茅台

Tea

馥益堂, 中茶,大益

Furniture

SLEEMON, CHEERS, KUKa

Electric appliance

Dyson, ECOVACS, TINECO


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