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August 4th: Asian Marketing News Of The Day

#Asian #Marketing #News Of The Day:

According to #Lotte Duty-Free, on the 31st, #Korean #whiskey #sales increased by about 450% compared to the same period last year for the past three months. The percentage of sales in their 20s and 30s was 34%, which is a 10% increase from 2019 (24%).

65% of #Thai #consumers enter e-marketplaces to find inspiration, followed by general social media channels (48%) and #YouTube (31%). #Marketplaces are the top method used to search for products or brands, followed by general social media channels (48%) and search engines (33%).

According to #Wunderman Thompson's "The future shopper #report 2022", 86% of #Chinese consumers want to get inspiration to #purchase as quickly as possible.

Data from #JD shows that two days before #Qixi Festival, post-95s and post-00s Chinese online shoppers accounted for 69%. Smartphones and lipsticks became the most searched Qixi Festival gifts. Users' attention to #digital products has increased, and fresh food has become the favorite product of the post-90s generation.

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