August 3rd: Asian Marketing News Of The Day

#Asian #Marketing #News Of The Day:

#Douyin 818 #Festival will officially launch on August 6. The theme of this event is "Discovering Good Items." Pre-sale activities are organized to help merchants increase sales.

According to the #Chinese food delivery platform #Meituan, the orders for "#Qixi Festival" (Chinese Valentine's Day) themed dine-in packages, and scenic spot tickets increased by 368% and 440%, respectively, compared to last year. The number of #hotel package orders increased by 120% compared to weekdays.

In #Korea, a new term is spreading in the retail industry targeting the #MZ (#Millennials and #GenZ) generation: 'Eco-grammable.' It's a word combining 'Eco,' meaning environment, and '#Instagrammable,' meaning 'worthy of posting on Instagram.' A nice-looking eco-friendly product or service that is worth posting on #Instagram.

In #Japan, 60.8% of Z generations get daily information from #TikTok, and 56.9% browse TikTok for more than 1 hour per day.