#Asian #Marketing #News Of The Day:
#Korean "Custom-made store" #Kakao Makers (카카오메이커스) exceeded KRW 600 billion (around 462 million USD) in transaction value. Last month, the cumulative number of #users exceeded 2.24 million. Creators sold 19.1 million products. Kakao Makers is a platform on which a company can present a product they plan to make and receive orders for a week. The firm will make that product only if it achieves the “minimum order quantity.”
In China's #ecommerce sector, new #consumption patterns are emerging as social media platforms offer specialized online shopping services to attract more customers. #Douyin's "interest e-commerce" mode has demonstrated the ability to entice prospective buyers with video and streaming content.
By July 2022, the number of #Chinese e-commerce #JD digital RMB sub-wallets has reached 7.5 million. Millions of consumers use digital #RMB to pay in JD’s online and offline stores, with over 4 million #transactions. The cumulative amount reached 900 million yuan.
Thai consumers like to shop #Omnichannel. 79% of #Thai consumers prefer to shop at brands that have both physical and online stores. They also want brands and retailers to deliver experiences that connect across channels.
