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August 11th: Asian Marketing News Of The Day

#Asian #Marketing #News Of The Day:

Weibo Anime announced the Virtual Star Growth Play project intending to cultivate and support virtual idol IPs. Weibo, which has nearly 300 virtual idols from almost 70 organizations and companies, will allow these idols to interact directly with hundreds of millions of users via social media platforms, extend their life cycle through diverse content, and develop crossover collaborations and business opportunities.