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Top 5 social media app in China in 2021

There are lots of social media platforms available to marketers today, However, how to choose a platform and choose the corresponding marketing strategy based on the advantages of the platform is a tricky problem for many brands today. Although your first thought may be to use them all, some platforms are better suited than others.


Not sure which Chinese social media platforms your business should be using? Here are the top 5 (according to the data collected by the CN10 ranking technology research department and the CNPP Brand Data Research Institute) and the users’ characteristics of those different platforms.


Note: In the post influencer marketing won’t be included.