The concept of We-media/Self-media (自媒体) is not new, as it was firstly introduced in 2003. After the intensification of digital technology and the globalization of the knowledge system, it emerged a trend in China that citizens could provide and share their stories or news. We-media has become an essential marketing tool for brands with influences abreast with the digital trend. We-media resources help companies increase their visibility and brand exposure, they play a vital role in brands doing marketing activities in China aligning with the e-commerce system and KOL economy.
top of page