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August 5th: Asian Marketing News Of The Day

#Asian #Marketing #News Of The Day:


In the 12 months ended June 30, 2022, over 123 million annual active Chinese consumers spent over RMB 10,000 each on #Taobao and #Tmall. As of June 30, 2022, the company had 25 million #VIP members, each with an average annual consumption of over RMB 57,000.



Instagram ranked first in #Korea for the first time. According to IG Works, Instagram's #MAU in Korea last month was 18,912,201, ranking first in the social media and community app category. #Naver Band (18,731,396 members) had previously been number one and slumped to second place.



In #Indonesia, the leading sources of inspiration for #online shoppers are marketplaces 54% (#SHOPEE, LAZADA, BLIBLI), YouTube 42%, and other social media 40%.



In #Japan, 36% of shoppers have purchased through social media platforms, 32% during live streaming. Instagram accounts for 20% of the purchasing.




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