In the 12 months ended June 30, 2022, over 123 million annual active Chinese consumers spent over RMB 10,000 each on #Taobao and #Tmall. As of June 30, 2022, the company had 25 million #VIP members, each with an average annual consumption of over RMB 57,000.
Instagram ranked first in #Korea for the first time. According to IG Works, Instagram's #MAU in Korea last month was 18,912,201, ranking first in the social media and community app category. #Naver Band (18,731,396 members) had previously been number one and slumped to second place.
In #Japan, 36% of shoppers have purchased through social media platforms, 32% during live streaming. Instagram accounts for 20% of the purchasing.