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2021 Chinese influencers trends… and Tinder

Many brands are analyzing the way they connect with consumers. To help brands map out their strategies in China and get ahead of the curve, we have covered some Chinese influencer marketing trends of this year.


The rise of Middle-aged and elderly Internet users

The number of mobile Internet users continues to rise, and the epidemic has increased the growth of online activity among people aged 50 and up. The rise of silver-haired KOL (银发网红) creates new consumption scenarios. In the next five years, there will be an extra 100 million middle-aged and elderly In