Updated: Feb 3
Using a WeChat official account is a practical and popular thing you can do to promote your business. At the same time, it’s increasingly necessary to know how the APP's rules and regulations work so that you don’t end up getting blocked and wasting a ton of time and effort. The majority of those rules aren’t new, but a lot of people may not be aware of how many different regulations WeChat has and what will get your official account banned.
The big no-no
The act of forcing or inducing a user to share a post to his/her moments with rewards and incentives. Those include but are not limited to physical prizes, virtual prizes (i.e., points or information), and so on.
Convincing a user to share a post before continuing with “next steps”.
Solicit the users to share a post in which it stated that they have won, to share a post to increase lucky draw opportunities.
Inciting users to share using exaggerated language to coerce users to share. Including but not limited to "If you don't forward you're not Chinese," "Please kindly forward," "those who forward will be blessed, and so on.
Adding a "tutorial" at the bottom of the article to educate users on how to share.
Adding a pop-up in a mini-game to induce users to share the game in moments
The “Grey Area”
The above picture is a class registration guide. There are two ways to sign up, one is to share "moments", the other one is to send red envelopes. By setting two registration methods, the account avoided the problem as it is equivalent to not forcing users to share.
Force or solicit the user to follow an account through the external link, the Official Account card, QR code, and so on giving rewards in exchange. The incentives include but are not limited to physical prizes, virtual prizes (i.e., points or information), and so on.
Other regulations that get you banned
Content that violates laws and regulations (pornography, gambling, violence, black trading, etc.)
Distorting, vilifying, insulting, blaspheming, denying the deeds and spirit, or infringing upon the names, portraits, reputation, or honor of heroes and martyrs.
The content is seriously inconsistent with the title
Inappropriate comments on natural disasters, major accidents, and other disasters.
Showing blood, horror, cruelty, etc. that cause physical and mental discomfort.
Inciting crowd discrimination, regional discrimination, etc.
Clicking your own public account ads
Advertising click fraud (e.g. creating groups on WeChat to exchange "clicks" on each other advertising)