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GQ: the most profitable Wechat official account in China

On WeChat last year, GQ 实验室 published about 280 articles with over 100K views, collaborated with over 200 brands and earned 200 million+ RMB, becoming China’s top-earning account.

On March 1, GQ magazine China’s official WeChat account GQ Lab (GQ实验室) published the article “That night, he hurt him”. It was a series of comic strips in a black-humour cynical tone. It turned out to be a huge success: the article received more than 10,000 likes and created high social exposure for MINI, the advertiser.