Live streaming in China: the latest infographic

61% of the users are born after 1990

58% of people watching live streaming are men

42% of people watching live streaming are women

Men are 12% more likely to send gifts on livestreaming channels than women

The higher the educational level of the host of the live streaming, the higher the income

The most important skill for an host of a live streaming is the communication skill, second it's the talents (singing and dancing), third is the personal characteristics

The majority of the live streaming happens between 7pm and midnight (51%)

North East China is where the majority of the live streaming happens

60% of the people that do live streaming they do it because of a future business plan

25.3% of people become an host of a live streaming because the dream is becoming a top host, 14,3% of the people live stream because want to become a singer, 13,6% of the live streamer would like to become a professional mentor

62% of live streamers receive family support, 29% of the family are unaware of this "hobby"

45% of the hosts are single

#english #chinastatistic #livestreaming #livestreaming #chinamarketing #chinasocialmedia #chinesesocialmedia